Get to Know Us

Who are the people at Midtown?

Midtown was founded by Michael and Kimberly Gold.

Michael has been providing search engine optimization (SEO) services to clients for over 10 years and is a noted speaker on SEO and social media.

Kimberly has a background in PR and communication and was a contributing writer for Forbes.com.

Why seek professional SEO help?

Successful execution of an SEO strategy requires both the technical capability to analyze, segment and understand website visitors and also the knowledge and experience of search engine algorithms and best practices.

There is a lot written online on the subject of SEO, but most of what is written online is outdated since the search engines update their algorithms two to three times a year.

Many people new to the SEO space notice that this constantly changing ecosystem leads to seemingly contradictory articles written on SEO best practices.

However, a professional SEO can give clear and definitive answers on best practices, strategy and execution.

When is the right time to get SEO help?

Many organizations seek professional SEO help after they have struggled with an online reputation management issue or suffered declining web traffic and/or declining online sales. Although these emergency situations usually indicate a critical need for professional SEO help, Google recommends that organizations enlist the help of an SEO at the start of a website design or website redesign project.

We believe that when it comes to SEO, being proactive pays off big in the long term.

What type of results does Midtown get for its clients?

We work with clients that are doing a high volume of e-commerce transactions. We help them identify opportunities in the search marketplace and improve ranking on search terms that generate sales.

We work with local and national brands that are competing for online market share in their category. For category leaders, we identify and execute strategies to keep challengers at bay.  For challenger brands, we identify and execute strategies to help them gain online market share.

We also work with organizations facing reputation management issues. Some examples include combating bad press, cyber squatting, and confusion in the marketplace through effective SEO practices.

We work extensively with advertising and digital marketing agencies, often handling SEO capabilities for agencies on large projects.

What should new clients expect?

Our clients benefit from working directly with Midtown’s founders. New clients can expect to work with a smart, passionate company that cares a lot about SEO.  Our phone lines are always open and someone will always answer your call. We’ve been in the SEO business for a long time and our goal is to develop long, profitable relationships, partnerships and friendships with our clients.

A typical engagement for a new project is one year.  Before we set out on a one-year SEO project, we plan out a customized fifty-two week, week-by-week project plan for our clients.

We have a tried and true approach, and educating our clients on SEO is something that we do well and is crucial to our success.

Is there a guarantee?

We guarantee that we will plan and execute the very best possible SEO strategy that fits into our clients’ budgets.  We will leverage every possible relationship we have to ethically promote our clients’ brands online. We can’t guarantee results or search positioning.

Search is a volatile market.  Sometimes the competition can out spend and out work our clients.  We make every effort to partner with our clients to mitigate that risk.