If you think social media is only for your company’s marketing department, think again.

Coca-Cola recently unveiled a 3-page document (below) to govern and encourage the use of social media by all of its employees. The company understands that its employees may be representing themselves not only personally, but also as employees of the company, through social media. Coca-Cola sees the value in building its brand through social media but must realize how much harder it is to monitor social media than company e-mail. Through the implementation of its ”Social Media Principles,” Coca-Cola can help ensure that its brand is helped – not harmed – by its employees’ use of social media.

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Techcrunch reported today on Quantcast’s 2009 tracking of mobile web usage.

My take: Even though mobile web usage increased by 110% since 2008, the numbers are still pretty weak, with mobile browsers accounting for only around 1% of all browser usage.  In fact, according to the W3C, even the ancient Internet Explorer 6 browser is still getting around 11 times more usage than mobile web browsers.

But, will 2010 be the year of mobile?

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Twitter Trend: Who Remembers

by on January 4th, 2010 in News

Here’s a funny story to kick off the New Year.  One of the big trending topics on Twitter today is “Whore Members.”  This seemingly “craigslist-esque” trending topic is nothing more than a misreading of the hash tag #WhoRemembers – a harmless topic where people reminisce on things remembered.

In my searching, I couldn’t find a proper name for an anagram created by transposing only the spaces in the words of a phrase.  If anyone knows or would care to coin the phrase, please leave a comment below.

All kidding aside, there is lesson to be learned here.  If you market online, people will read your copy quickly.  So make sure it’s clear and free of double entendres.

A client of mine recently asked me how much a mention on a high profile news site is worth.

I didn’t have a simple answer for her as to how much in terms of dollars a mention or link on, let’s say, CNN.com, is worth. Instead, I offered a detailed explanation of how she could guage the value of the link.

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Facebook Attacked By Lobbyists

by on December 18th, 2009 in News

Privacy advocates filed a complaint with the Federal Trade Commission on Thursday, arguing that recent changes to Facebook’s privacy policies and settings violate federal consumer protection laws.

The complaint, filed by the Electronic Privacy Information Center (EPIC) and nine other advocacy groups, addresses changes rolled out by Facebook earlier this month that make certain information publicly available outside the Facebook network.  Among the modifications were setting defaults for certain categories of information to the public setting, including name, profile photo, friend and page lists. Facebook users may adjust these privacy settings to limit the accessibility of this information.

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The social network friendster.com relaunched last night with an email marketing messaging showing off its new “Fun” green logo and some features taken from Facebook. (more…)

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This afternoon many Facebook users received an email from Facebook with a subject of “Notice of Class Settlement.”

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Within the past day, the Facebook Platform has announced in its blog that it is now available for both Sony’s PlayStation 3 and Microsoft’s Xbox 360 consoles.  Facebook Platform allows members of the respective Sony and Microsoft online gaming networks to sync up their buddy lists with Facebook so that they can play games on their console with their Facebook friends and brag on Facebook about their video game conquests. (more…)

Google announced today that its Google Scholar now features full text legal opinions from U.S. federal and state district, appellate and supreme courts. Users can search by case name, citation or topic. (more…)

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